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Major Group
1
Managers
Sub-Major Group
15
Information and Communications Technology Managers
Minor Unit Group
MASCO Code
1511-10
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Creative Multimedia Manager plans, leads and oversees the development of graphic, visual and video content from concept to delivery, translating briefs and ideas into cohesive multimedia outputs. The role manages creative teams and production processes to deliver engaging multimedia content across relevant platforms, ensuring consistency with organisational or brand objectives. It combines creative direction with project planning and coordination to support communication, marketing or digital engagement activities.
Tasks
Lead and manage creative teams in the production of multimedia content.
Develop and implement multimedia strategies aligned with organisational and brand objectives.
Oversee the translation of concepts into visual, video, and interactive media outputs.
Oversee the design and production of graphics, videos, animations, and other multimedia content.
Manage project timelines, budgets, and resource allocation for multimedia projects.
Provide coaching and professional development to creative team members.
Collaborate with cross-functional teams to ensure consistent branding and messaging.
Ensure quality control and consistency across all multimedia outputs.
Manage staff performance, scheduling, and administrative functions within the creative team.
Skills
Basic
Basic ICT literacy and critical thinking skills to support multimedia operations and decision-making.
Clear communication and interpersonal skills to coordinate with stakeholders and team members.
Creative thinking and problem-solving skills to develop and resolve design and production challenges.
Project management and organisational skills to plan, monitor, and deliver multimedia projects.
Strong leadership and team management to lead creative teams effectively.
Specific
Knowledge of digital marketing and social media strategies.
Knowledge of user experience (UX) and user interface (UI) design principles.
Knowledge of video production, post-production, and motion graphics techniques.
Knowledge of web design, digital development tools, and content management systems.
Proficiency in multimedia software, including graphic design, video editing, and animation tools.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Minor Unit Group
1511-01
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Data Manager
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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