eMASCO

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Major Group

Service and Sales Workers

Sub-Major Group

Minor Group

Unit Group

Minor Unit Group

MASCO Code

5221-01

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Shopkeeper

TVET

TVET scope is based on recognized occupational standards, with emphasis on practical components, psychomotor skills and exposure to training in the industry

Shopkeeper manages and operates a small retail establishment, selling goods directly to customers and overseeing daily shop activities. The role involves serving customers, handling sales transactions, ordering and replenishing stock, arranging merchandise displays, and maintaining inventory, cleanliness, and basic records. They ensure product availability and quality, address customer enquiries and complaints, and coordinate with suppliers to support the smooth and compliant operation of the business.

Tasks

Arrange, stock, and display goods attractively on shelves according to categories and expiry dates.

Receive, unpack, and organise deliveries of goods from suppliers.

Monitor stock levels, check expiry dates, and carry out stock takes.

Advise customers on product selection, prices, and usage, and respond to enquiries or complaints.

Operate cash registers or electronic payment systems and process sales transactions.

Prepare bills, invoices, or receipts and maintain basic sales and inventory records.

Maintain cleanliness, hygiene, and orderly conditions in the store.

Handle returns and exchanges in accordance with store policies.

Order goods from suppliers and check deliveries to ensure accuracy and completeness.

Carry out in-store promotional activities, including price tagging and product displays.

G
Wholesale and Retail Trade, Repair Of Motor Vehicles and Motorcycles.

DT-020-2:2011

SALES OPERATION (LEVEL 2) (Level 2)

0415
Marketing and Advertising

Skills

Basic

Basic computer literacy to operate POS systems and manage inventory records.

Basic literacy and numeracy skills to handle transactions, cash management, and simple record-keeping.

Customer service and sales orientation to meet customer needs and resolve issues politely.

Effective verbal communication and active listening to interact clearly with customers and colleagues.

Organisational skills to maintain orderly stock, displays, and store operations.

Specific

Knowledge in handling customer enquiries, complaints, and product recommendations.

Knowledge of expiry date monitoring, product labelling, and stock presentation standards.

Knowledge of food safety, hygiene, and quality control practices.

Knowledge of merchandise and products to advise customers effectively.

Proficiency in basic administrative tasks including record-keeping, order processing, and invoicing.

Proficiency in inventory management, stock rotation, and ordering goods from suppliers.

Proficiency in operating cash registers, point-of-sale (POS) systems, and handling cash accurately.

Additional Info

QUALIFICATION

Sijil Pelajaran Malaysia (SPM) or Equivalent

Related Courses

Claimable Course

e-Latih Online Course

Madani TVET Course

Minor Unit Group

5221-01

Shopkeeper

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