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Major Group
2
Professionals
Sub-Major Group
28
Social and Cultural Professionals
Minor Group
284
Creative and Performing Artists
Minor Unit Group
MASCO Code
2846-02
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Announcer/Broadcaster
Announcer/Broadcaster presents and delivers news, information, entertainment and commentary across radio, television and digital media platforms. They introduce programmes and segments, read scripts and bulletins, conduct interviews, and provide live or recorded commentary, ensuring clear and engaging communication for audiences. The role may also involve preparing and researching content and, in digital contexts, reviewing and moderating user-generated material to ensure compliance with relevant guidelines and standards.
Tasks
Prepare for on-air appearances by researching topics, reviewing content, and practising delivery.
Read news, announcements, or bulletins and present information clearly on radio, television, or digital platforms.
Conduct live or recorded interviews with guests, the public, or performers.
Provide live or recorded commentary on relevant events, topics, or issues.
Introduce and close programmes, segments, or performances, and announce commercial breaks or station promotions.
Coordinate with production or media teams during broadcasts to ensure smooth operations.
Review and moderate user-generated content in digital broadcasting contexts to ensure compliance with relevant standards.
Maintain professional standards, comply with broadcasting regulations, and keep relevant activity records or logs.
Engage and interact with audiences or viewers to maintain interest and participation.
Skills
Basic
Active listening and social awareness.
Basic in research, writing, and time management skills.
Critical thinking, reading comprehension, and attention to detail.
Effective verbal communication and public speaking.
Proficiency in widely used languages.
Specific
Ability to create and adapt content for television, radio, and social media platforms.
Ability to deliver information with a clear and engaging speaking voice.
Ability to engage and communicate effectively with audiences during live or recorded broadcasts.
Ability to handle sensitive and user-generated content appropriately.
Ability to work effectively in fast-paced live broadcast environments and make quick, accurate decisions.
Knowledge in content policies, online safety, and digital ethics.
Knowledge in media trends and digital audience engagement.
Proficiency in operating broadcasting and livestreaming equipment.
Proficiency in scriptwriting and content development for broadcasting.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
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