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MASCO Code
2541-04
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Multimedia Designer/Artist/Animator creates and produces visual and animated content across digital and print media, using 2D and 3D techniques to communicate ideas, stories, and concepts effectively. They develop illustrations, models, animations, layouts, and interactive media for applications such as video games, films, advertising, virtual reality, and publications. The role involves conceptualising designs, producing engaging multimedia, and collaborating with creative, technical, and marketing teams to deliver cohesive and visually compelling content.
Tasks
Design and produce multimedia content including 2D and 3D visuals, animations, graphics, and videos.
Conceptualise digital content using artistic and technical knowledge for various platforms.
Develop storyboards, visual concepts, and layouts to guide production processes.
Create and refine models, textures, lighting, and visual effects to ensure high-quality output.
Collaborate with creative, technical, and marketing teams to meet project objectives.
Plan, organise, and manage production workflows to meet deadlines and quality standards.
Implement and optimise multimedia content using appropriate software tools and technologies.
Ensure all content aligns with brand guidelines, platform requirements, and visual consistency.
Review and revise multimedia assets based on feedback, technical requirements, and emerging trends.
Skills
Basic
Attention to detail, time management, and ability to handle multiple projects efficiently.
Critical thinking and problem-solving skills to improve creative outcomes.
Effective communication and teamwork skills for collaboration with colleagues and clients.
Proficiency in relevant software and tools for 2D, 3D, and multimedia design.
Strong foundation in design and multimedia principles, including color theory, composition, typography, and animation fundamentals.
Specific
Competency in content optimisation for web, mobile, and print platforms.
Competency in video editing and compositing for multimedia production.
Knowledge in digital publishing processes, accessibility standards, and multimedia file formats.
Knowledge in interactive media, User Experience (UX) principles, and game engine integration.
Knowledge in rigging, texturing, lighting, shading, and rendering techniques.
Proficiency in 3D and 2D modelling software.
Proficiency in Adobe Creative Suite for graphic design, layout, and asset creation.
Proficiency in animation, motion graphics, and visual effects for digital media.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
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