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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Unit Group
2432
Public Relations Professionals
Minor Unit Group
MASCO Code
2432
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Public Relations Professionals
Public Relations Professionals improve, advise or apply operational methods to build, maintain and manage communications between an organisation and the public.
Tasks
Managing press conferences, draft press releases, briefing notes and information publications, exhibitions and annual reports.
Writing and editing press releases, in-house newsletters, speeches, articles and annual reports.
Maintaining and updating information on the organisation’s website.
Preparing and supervising the production of publicity brochures, handouts, promotional videos, photographs, films and multimedia programmes.
Responding to queries from individuals, journalists and other organisations.
Giving briefings at presentations, press conferences, radio and television interviews, and meetings.
Developing and maintaining good working relations with the media, including local and national newspapers, magazines, radio and television.
Organising special events such as press conferences, exhibitions, open days, tours, competitions and sponsorship.
Fostering community relations through events such as open days and involvement in community initiatives.
Focusing on improving the well-being of individuals, families and the community.
Planning research and evaluation.
Enhancing knowledge and coordinating work performance.
Performing related tasks.
Related Courses
Minor Unit Group
2432-01
Public Relations Executive
2432-02
Tourism Officer
2432-03
Customer Service Officer
2432-04
Sales Reservation Executive
2432-05
Corporate Executive
2432-06
Customer Due Diligence (CDD) Specialist
2432-07
Corporate Strategy Executive
2432-08
Enterprise Solution Specialist (Strategic Partnership)
2432-09
Consumer Experience Specialist
2432-10
Image Consultant
2432-11
Information Officer Grade S9
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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