eMASCO

Recent Searches

Major Group

Managers

Sub-Major Group

Administrative and Commercial Managers

Minor Group

122

Sales, Marketing and Development Managers

Unit Group

1222

Advertising and Public Relations Managers

Minor Unit Group

MASCO Code

1222

Compare

Advertising and Public Relations Managers

Advertising and Public Relations Managers plan, organise, direct, control and coordinate the advertising and public relations activities of enterprises and organisations or of enterprises that provide related services to other enterprises and organisations.

Tasks

Planning, directing and coordinating the advertising and public relations activities of the enterprise or organisation.

Negotiating advertising contracts with officials of newspapers, radio and television stations, sports and cultural organisations and advertising agencies.

Planning and managing information programmes for legislators, the mass media and general public about the plans, accomplishments and points of view of the enterprise or organisation.

Controlling expenditure and ensuring the efficient use of resources.

Establishing and directing operational and administrative procedures.

Planning and directing daily operations.

Overseeing the selection, training and performance of staff.

Representing the department in its dealings with other divisions of the organisation or with external bodies.

Managing, planning, scheduling and monitoring the tasks of other workers.

Performing related tasks.

Related Courses