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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1221
Sales and Marketing Managers
Minor Unit Group
MASCO Code
1221-04
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The Marketing and Search Engine Optimization (SEO) Manager develops, implements, and manages the organisation’s overall SEO marketing strategies. They focus on enhancing the company’s online presence by improving website and content visibility in search engine results, driving organic traffic, and optimising digital performance. The role involves analysing SEO data, identifying trends, and collaborating with marketing, content, and IT teams to achieve strategic marketing objectives.
Tasks
Develop and implement SEO and digital marketing strategies to improve online visibility and search engine rankings.
Plan, direct, and manage overall marketing and SEO strategies aligned with organisational objectives.
Analyse market trends, search performance data, and growth opportunities to inform marketing strategies.
Oversee website audits and evaluate performance using SEO analytics tools.
Collaborate with content teams to ensure development of optimised and engaging digital content.
Manage and supervise SEO specialists and coordinate activities across departments.
Plan and coordinate marketing campaigns based on market insights and organisational goals.
Manage marketing budgets and ensure efficient allocation of resources.
Monitor developments in SEO practices and search engine algorithms to inform strategic decisions.
Skills
Basic
Analytical skills to assess data and generate actionable insights.
Critical thinking and active learning to understand trends and address problems.
Knowledge of digital marketing strategies beyond SEO, including PPC and social media.
Strong communication skills for collaboration with cross-functional teams.
Time management skills to manage multiple tasks and meet deadlines.
Specific
Knowledge of digital marketing and search engine optimisation (SEO) strategy development.
Knowledge of market analysis, campaign performance evaluation, and user behaviour analytics.
Knowledge of search engine algorithms, ranking factors, and SEO best practices.
Knowledge of website performance analysis and search traffic metrics.
Proficiency in SEO and web analytics tools (e.g. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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