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SPECIFIC SKILLS
Specific skills is defined as a skill relating to a specific task or situation. It involves both understanding and proficiency in such specific activity that involves methods, processes, procedures, or techniques.
code Title
2432-01
Proficiency in event planning and coordination for public relations activities and programmes.
2432-01
Proficiency in content creation and management for digital platforms, social media, and press materials.
2432-01
Ability to use analytics and performance measurement tools to evaluate communication effectiveness.
2432-01
Knowledge in corporate social responsibility (CSR) initiatives and stakeholder engagement practices.
2432-02
Knowledge in tourism marketing and destination branding.
2432-02
Competency in planning and coordinating tourism events and promotional activities.
2432-02
Competency in conducting tourism market research and analysing tourism data.
2432-02
Proficiency in digital marketing tools and systems for tourism promotion.
2432-02
Knowledge in local culture, heritage, and tourism trends.
2432-02
Competency in developing and implementing tourism programmes and initiatives.
2432-03
Proficiency in customer relationship management tools and office management systems.
2432-03
Ability to handle and resolve customer inquiries and complaints, including follow-up actions.
2432-03
Ability to manage high volumes of customer interactions across multiple communication channels effectively.
2432-03
Competency in using telephone, email, digital, and other customer communication channels.
2432-03
Ability to coordinate with internal departments to support smooth customer service operations.
2432-03
Competency in service reporting and compliance with customer service procedures and standards.
2432-03
Knowledge in industry-specific procedures, products, and administrative processes related to customer service.
2432-03
Proficiency in relevant languages for effective customer communication.
2432-04
Proficiency in using reservation and property management systems.
2432-04
Proficiency in managing online bookings through travel agency platforms.
2432-04
Ability to apply sales and upselling techniques in reservation services.
2432-04
Competency in managing group and corporate reservations.
2432-04
Ability to coordinate reservation activities across departments.
2432-05
Ability to support the development and implementation of business strategies aligned with corporate goals.
2432-05
Proficiency in corporate reporting, presentation preparation, and performance documentation.
2432-05
Ability to conduct market and industry analysis to support strategic decision-making.
2432-05
Knowledge of regulatory compliance, corporate governance, and risk monitoring requirements.
2432-05
Competency in programme and project coordination using appropriate project management methodologies.
2432-05
Proficiency in project management tools.
2432-05
Ability to support resource planning and coordination to meet organisational objectives.

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