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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
5
Service and Sales Workers
Sub-Major Group
52
Sales Workers
Minor Group
524
Other Sales Workers
Unit Group
5242
Sales Demonstrators
Minor Unit Group
MASCO Code
5242-02
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Social Media Influencer creates, curates, and shares content across social media platforms to engage audiences, promote products or services, and build brand awareness. They develop a personal brand, collaborate with businesses or marketing teams, and drive digital campaigns aimed at influencing consumer behaviour through an authentic and engaging online presence.
Tasks
Conceptualise, produce and publish digital content such as videos, images and posts across social media platforms.
Edit and curate content to ensure quality, consistency and suitability for target audiences.
Engage with followers through comments, messages and live interactions to maintain online communities.
Communicate agreed promotional messages on behalf of clients or brands.
Monitor social media trends and platform developments.
Analyse content performance using social media analytics and reporting tools.
Skills
Basic
Ability to use social media platforms for posting, scheduling, and interacting with followers.
Creativity in developing original and appealing content ideas.
Excellent verbal and written communication to engage audiences clearly and effectively.
Interpersonal skills and active listening to build relationships with followers and business partners.
Time management and organisational skills to plan content and meet deadlines.
Specific
Ability to analyse basic engagement metrics such as impressions, follower growth, and click-through rates.
Basic search engine optimisation (SEO) knowledge.
Basic understanding of social media platforms, algorithms, and content trends.
Internet literacy and online research skills.
Photography and photo editing skills.
Proficiency in digital content creation tools.
Additional Info
QUALIFICATION
Sijil Pelajaran Malaysia (SPM) or Equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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