eMASCO

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Major Group

Service and Sales Workers

Sub-Major Group

Minor Group

Unit Group

Minor Unit Group

MASCO Code

5242-01

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Sales Demonstrator

TVET

TVET scope is based on recognized occupational standards, with emphasis on practical components, psychomotor skills and exposure to training in the industry

Sales Demonstrator promotes and showcases products or services to potential customers across retail outlets, exhibitions, trade shows, and promotional events. They engage with customers by explaining product features and benefits, conducting demonstrations, answering questions, and encouraging purchases, while also ensuring that product displays are well-maintained and inventory is properly managed.

Tasks

Greet and engage customers, identify their needs, and provide clear explanations of product features and benefits.

Set up, organise, and maintain product demonstration and promotional display areas.

Demonstrate products to inform customers about their use, benefits, and care.

Advise customers on product selection, pricing, delivery, and use.

Take customer orders and arrange payment, delivery, and collection of goods.

Monitor stock levels, replenish items, and assist with basic inventory management.

Distribute promotional materials and support in-store sales activities.

Handle customer enquiries and address concerns.

Collect and report basic customer feedback and sales information.

0415
Marketing and Advertising

Skills

Basic

Ability to persuade customers and promote products effectively through clear demonstrations.

Basic literacy and numeracy skills to handle transactions, records, and simple digital tools.

Customer service orientation with active listening to understand needs and respond appropriately.

Good time management, adaptability, and ability to work independently and as part of a team.

Strong verbal and interpersonal communication skills, including the ability to engage customers in multilingual settings.

Specific

Ability to conduct product demonstrations and adapt to different audiences.

Basic digital promotion and computer literacy.

Basic inventory and stock management.

Basic product knowledge to explain features and benefits.

Basic understanding of customer preferences and buying behavior.

Knowledge of merchandising principles and visual display techniques.

Proficiency in point-of-sale (POS) systems, cash handling, and transaction management.

Sales and persuasion skills, including handling objections.

Willingness to travel and possess a valid driving license for work-related duties.

Additional Info

QUALIFICATION

Sijil Pelajaran Malaysia (SPM) or Equivalent

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e-Latih Online Course

Minor Unit Group

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