eMASCO

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Major Group

Service and Sales Workers

Sub-Major Group

Minor Group

Unit Group

Shop Sales Assistants

Minor Unit Group

MASCO Code

5223-01

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Shop/Sales Assistant

TVET

TVET scope is based on recognized occupational standards, with emphasis on practical components, psychomotor skills and exposure to training in the industry

Shop/Sales Assistant works in retail settings to sell products and provide direct support to customers. They assist with purchasing decisions by offering product information, process payments, maintain store cleanliness and stock levels, and ensure merchandise is attractively displayed. Their role includes delivering a positive shopping experience and supporting daily store operations.

Tasks

Greet customers and provide assistance with product selection in the store.

Identify customer needs and provide information, advice, and recommendations on products.

Explain product functions, features, qualities, and prices.

Operate cash registers, process payments, and issue receipts or invoices.

Handle customer enquiries, complaints, and returns in accordance with company policies.

Restock shelves, organise merchandise, and maintain attractive product displays.

Maintain cleanliness, order, and tidiness of the store and sales areas.

Pack goods and arrange delivery of purchases when required.

Participate in stock monitoring, inventory checks, and periodic stock counts.

Support promotional activities and sales campaigns, including seasonal displays.

Skills

Basic

Ability to work as part of a team and adapt to changing tasks and work instructions.

Active listening skills to understand customer needs and respond appropriately.

Basic numeracy skills to handle payments, transactions, and change accurately.

Customer service orientation to deliver a positive and satisfactory shopping experience.

Effective verbal communication skills to interact clearly and courteously with customers and colleagues.

Specific

Ability to handle customer inquiries and complaints professionally and calmly.

Ability to perform accurate data entry for sales, stock, and inventory updates.

Competence in managing inventory, including tracking, restocking, and monitoring stock levels.

Expertise in preparing invoices and maintaining accurate transaction records.

Knowledge of product information to provide accurate guidance to customers.

Knowledge of sales techniques and upselling strategies to assist and persuade customers.

Knowledge of visual merchandising and product display strategies.

Proficiency in operating point-of-sale (POS) systems and cash registers accurately.

Proficiency in using Microsoft Office for reporting, documentation, and communication.

Understanding of supporting store promotions and sales targets.

Additional Info

QUALIFICATION

Sijil Pelajaran Malaysia (SPM) or Equivalent

Related Courses

Claimable Course

e-Latih Online Course

Minor Unit Group

Sales Administrative Clerk

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