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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
Index Job Directory Publication
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Major Group
4
Clerical Support Workers
Sub-Major Group
44
Other Clerical Support Workers
Minor Group
441
Other Clerical Support Workers
Unit Group
4414
Scribes and Related Workers
Minor Unit Group
MASCO Code
4414-02
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Public Writer
Public Writer prepares and manages written content for public communication across print and digital platforms, including corporate publications, press releases, marketing materials and online media. The role involves researching information, drafting and editing text in accordance with agreed style and communication guidelines, and reviewing content to ensure accuracy, clarity and consistency.
Tasks
Conduct research to develop informative and engaging written content.
Write articles, blog posts, press releases, and other written materials.
Edit and proofread content for clarity, accuracy, and organisational style.
Collaborate with marketing and design teams to integrate text and visual elements.
Develop and manage editorial schedules or content calendars.
Optimise content for search engine visibility.
Analyse content performance to inform future content strategies.
Present drafts and ideas to clients and discuss revisions.
Supervise, schedule, and monitor the work of other staff.
Skills
Basic
Attention to detail to ensure accuracy, consistency, and quality of written materials.
Basic understanding of different communication channels, including print, web, and social media platforms.
Good command of grammar and vocabulary to produce well-structured content.
Organisational and time management skills to meet deadlines and manage multiple writing tasks.
Strong written communication skills in widely used languages, with clear and accurate expression.
Specific
Ability to proofread and edit content for clarity, accuracy, and consistency.
Ability to write content in varied tones and styles tailored to target audiences.
Knowledge in branding and corporate communication practices.
Knowledge in customer experience principles in written communications.
Proficiency in applying search engine optimisation (SEO) principles to content.
Proficiency in using analytics tools to evaluate content performance.
Proficiency in using content management systems.
Additional Info
QUALIFICATION
Certificate or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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