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Major Group
3
Technicians and Associate Professionals
Sub-Major Group
36
Social, Cultural and Related Associate Professionals
Minor Group
363
Artistic and Cultural Associate Professionals
Unit Group
3632
Interior Designers and Decorators
Minor Unit Group
MASCO Code
3632-02
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Visual Merchandiser specialises in creating and implementing a visually appealing display in retail, exhibition, and public spaces to attract attention and promote a product, service, or artistic concept. They design floor plans, window displays, and promotional setups that align with brand identity and marketing objectives, enhancing customer experience and driving engagement or sales. Their work combines strategic planning, creative design, and hands-on execution, often collaborating with marketing and store teams to ensure the display is effective and cohesive across spaces.
Tasks
Conceptualise and design visual displays and themes based on branding, seasonal trends, and marketing campaigns.
Collaborate with marketing teams, store management, clients, and stakeholders to plan and align display strategies.
Create sketches and digital renderings to present display concepts and layouts.
Select and source materials, props, and display elements for installations.
Install, maintain, and update displays in retail, exhibition, or public spaces in line with safety and brand standards.
Integrate promotional messages, pricing, and calls-to-action into displays to enhance customer engagement.
Evaluate display effectiveness using customer feedback, sales data, and observational analysis.
Coordinate and guide teams and contractors to ensure quality and consistency of displays.
Support special projects, including new store openings, seasonal campaigns, and exhibition setups.
Skills
Basic
Active listening to understand directions, feedback, and client requirements.
Attention to detail to ensure visual precision and adherence to brand standards.
Communication skills to coordinate with teams, clients, and stakeholders.
Creative and critical thinking to design engaging, brand-aligned visual displays.
Time management and organisational skills to handle multiple installations and meet deadlines.
Specific
Ability to create visual mock-ups and digital renderings for concept presentation and approval.
Competency in handling display materials, props, fixtures, and mannequins for installation and setup.
Knowledge in colour theory, lighting, and spatial planning for effective visual display design.
Knowledge in consumer behaviour and retail trends to optimise display effectiveness.
Knowledge in interior design principles for enhancing retail aesthetics and layouts.
Proficiency in Adobe Creative Suite for developing visual concepts and mock-ups.
Proficiency in three-dimensional (3D) visualisation tools for layout planning and presentation.
Additional Info
QUALIFICATION
Diploma or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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