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Major Group
3
Technicians and Associate Professionals
Sub-Major Group
33
Business and Administration Associate Professionals
Minor Group
333
Business Services Agents
Minor Unit Group
MASCO Code
3339-02
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Sports Promoter
Sports Promoter is responsible for promoting sports events, products, or services to increase public awareness, attendance, and sales. They plan and coordinate promotional campaigns, manage budgets, secure sponsorships, select venues, and engage with target audiences through marketing activities and on-site promotions. Their role also includes overseeing logistics, setting up promotional displays, and demonstrating products at events, sports facilities, or retail locations.
Tasks
Promote sports events, products, or services through marketing campaigns, digital platforms, and direct outreach.
Engage with customers by providing product demonstrations, explaining features, and responding to enquiries.
Coordinate with event organisers, sponsors, and stakeholders to ensure effective execution of promotional activities.
Assist in setting up and managing promotional displays, booths, and distribution of marketing materials at events.
Encourage event participation and product interest using persuasive communication and basic sales techniques.
Track, monitor, and prepare reports on the effectiveness of promotional campaigns and audience engagement.
Build and maintain networks with stakeholders and partners to support ongoing sports promotion activities.
Skills
Basic
Ability to engage confidently with the public.
Coordination and teamwork skills.
Good communication and interpersonal skills, including multilingual ability.
Outgoing and approachable personality.
Time management and punctuality.
Specific
Competency in event setup and promotional logistics coordination.
Knowledge in sports products and equipment.
Proficiency in digital marketing and social media engagement.
Additional Info
QUALIFICATION
Sijil Pelajaran Malaysia (SPM) or Equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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