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Major Group

Technicians and Associate Professionals

Sub-Major Group

Business and Administration Associate Professionals

Minor Group

332

Sales and Purchasing Agents and Brokers

Unit Group

3324

Trade Brokers

Minor Unit Group

MASCO Code

3324-04

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Retailer

TVET

TVET scope is based on recognized occupational standards, with emphasis on practical components, psychomotor skills and exposure to training in the industry

Retailer is responsible for managing the day-to-day operations of a retail business, ensuring customers have a positive shopping experience while the business achieves its sales and profit targets. They oversee daily operations, supervise staff, maintain inventory, manage product displays, and implement marketing initiatives, while handling customer issues and conducting sales forecasting. The role ensures the store remains organised, welcoming, and consistent with brand standards.

Tasks

Develop and implement purchasing, pricing, and marketing policies to support business objectives.

Plan, direct, and coordinate retail trade activities of the business.

Manage inventory levels and monitor stock availability to ensure continuous supply.

Promote and market goods and services to attract and retain customers.

Oversee the handling of customer inquiries and complaints to ensure customer satisfaction.

Coordinate promotional and marketing activities to increase sales performance.

Monitor employee performance and coordinate staff training and development.

Analyse sales reports to support ordering decisions and workforce planning.