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Major Group
3
Technicians and Associate Professionals
Sub-Major Group
33
Business and Administration Associate Professionals
Minor Group
332
Sales and Purchasing Agents and Brokers
Unit Group
3322
Commercial Sales Representatives
Minor Unit Group
MASCO Code
3322-02
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Assistant Marketing Officer supports the marketing function by implementing and monitoring campaigns to promote products and services. They engage with potential customers, coordinate with sales and communications teams, maintain marketing materials, track campaign performance, prepare reports, and assist in updating promotional content across various channels. Their work helps increase product awareness and supports overall marketing objectives.
Tasks
Coordinate and support the implementation of marketing activities, campaigns, and promotional events across digital and traditional platforms.
Prepare marketing materials, advertisements, and presentations, and liaise with designers, printers, and external agencies to support campaign execution.
Manage and update digital marketing channels, including social media, email marketing, and company websites, to support customer engagement.
Monitor market trends, competitor activities, and customer preferences, and track campaign performance to prepare basic reports and analytics.
Maintain and update customer relationship management (CRM) records and support customer outreach and engagement activities.
Provide prospective customers with accurate information about products and services to support marketing efforts.
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SALES & MARKETING OPERATION (LEVEL 3) (Level 3)
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SALES & MARKETING ADMINISTRATION (LEVEL 4) (Level 4)
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MALL MARKETING SUPPORT SERVICES (LEVEL 2) (Level 2)
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MALL MARKETING SUPPORT SERVICES (LEVEL 3) (Level 3)
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MALL MARKETING ADMINISTRATION (LEVEL 4) (Level 4)
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DIGITAL MARKETING OPERATION (LEVEL 3) (Level 3)
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DIGITAL MARKETING PLANNING & IMPLEMENTATION (LEVEL 4) (Level 4)
Skills
Basic
Ability to work collaboratively within a marketing team.
Attention to detail and accuracy in administrative tasks.
Effective time management and ability to multitask.
Good verbal and written communication skills.
Professionalism and interpersonal sensitivity with stakeholders.
Specific
Ability in content creation and basic copywriting for digital marketing channels.
Ability in market research and basic data analysis for marketing insights.
Competency in customer relationship management (CRM) systems and data entry processes.
Knowledge in basic budget tracking and financial monitoring for marketing activities.
Knowledge in search engine optimisation (SEO) and digital marketing analytics tools.
Proficiency in design software.
Proficiency in social media marketing platforms.
Additional Info
QUALIFICATION
Diploma or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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