eMASCO

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Major Group

Professionals

Sub-Major Group

Social and Cultural Professionals

Minor Group

283

Authors, Journalists and Linguists

Unit Group

2831

Authors and Related Writers

Minor Unit Group

MASCO Code

2831-02

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Writer

GIG

A model in which individuals provide access to services or asset via digital platforms to the market

Writer develops and produces original written content for literary, informational, and promotional purposes across print and digital platforms. They research and craft material such as books, articles, blogs, social media content, and advertising copy, ensuring clarity, accuracy, and suitability for the intended audience and medium. They maintain consistency of tone and messaging, and may adapt content to support branding and communication objectives across different formats.

Tasks

Write original literary, informational, and promotional content for print and digital platforms.

Conduct research on topics, audiences, and media requirements to inform writing.

Create written materials such as books, articles, blogs, social media content, and advertising copy.

Edit, proofread, and revise drafts to ensure clarity, accuracy, consistency, and suitability for the intended audience and medium.

Collaborate with designers, marketers, and other team members to maintain coherence, tone, messaging, and brand consistency.

Adapt digital content using search engine optimisation (SEO) principles to support online visibility and audience engagement.

Revise content based on feedback to support branding and communication objectives across different formats.

0232
Literature and Linguistics

Skills

Basic

Ability to work independently or collaboratively.

Critical thinking and creativity.

Reading comprehension and attention to detail.

Strong written and verbal communication skills.

Time management and ability to meet deadlines.

Specific

Ability to conduct research, analyse information, and verify facts to support content development.

Ability to create clear and accessible content from complex information.

Competency in proofreading and editing written content for clarity, accuracy, consistency, tone, and style.

Familiarity with content management systems, including WordPress, for digital publishing.

Proficiency in adapting content for different audiences, platforms, and communication objectives.

Proficiency in copywriting and content creation for literary, informational, and promotional formats.

Proficiency in developing content for social media and other digital platforms.

Proficiency in search engine optimisation (SEO) principles for digital content.

Additional Info

QUALIFICATION

Bachelor’s degree or equivalent

Related Courses

Claimable Course

e-Latih Online Course

Minor Unit Group

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