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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
25
Information and Communications Technology Professionals
Minor Group
254
Creative and Digital Content Professionals
Unit Group
2543
Creative Contents Designer Professionals
Minor Unit Group
MASCO Code
2543-08
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Content Coordinator plans, develops, and manages digital and written content to support business and marketing objectives. They oversee editorial calendars, ensure consistent messaging across websites, social media, blogs, and newsletters, and collaborate with teams such as marketing, design, and product. They also monitor content performance and refine strategies to engage audiences effectively.
Tasks
Plan and manage editorial content calendars across digital platforms.
Write, edit, and proofread content for blogs, websites, and social media.
Coordinate with writers, designers, and marketing teams to develop and deliver content.
Upload, publish, and maintain content using content management systems (CMS).
Ensure all content follows brand guidelines and tone of voice.
Track and analyse content performance using analytics tools to support content improvements.
Generate content ideas based on trends, events, industry developments, and audience needs.
Conduct keyword research and apply Search Engine Optimisation (SEO) best practices to content.
Present content plans and performance updates to stakeholders.
Skills
Basic
Attention to detail to ensure accurate and consistent content.
Creative thinking to generate engaging content ideas.
Critical thinking and problem-solving skills.
Excellent written and verbal communication skills.
Strong organisational and time management abilities.
Specific
Ability to analyse website and social media performance using analytics tools.
Ability to coordinate content across multiple digital channels.
Ability to ensure consistency, quality, and brand tone across digital content.
Proficiency in applying Search Engine Optimisation (SEO) techniques and conducting keyword research.
Proficiency in using content management systems to publish and maintain content.
Proficiency in using social media management tools to schedule and monitor content.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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