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Major Group
2
Professionals
Sub-Major Group
25
Information and Communications Technology Professionals
Minor Group
254
Creative and Digital Content Professionals
Minor Unit Group
MASCO Code
2543-05
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Creative Team Leader manages and guides a team in producing creative content, including advertisements, campaigns, and multimedia projects. They oversee the creative process from concept to delivery, ensuring work aligns with brand standards, timelines, and budgets, while inspiring and coordinating graphic designers, copywriters, and other creative professionals.
Tasks
Lead brainstorming sessions and guide the development of creative concepts aligned with project objectives.
Develop and manage creative briefs to ensure clear communication of client or business requirements.
Oversee the production of visual and multimedia content, ensuring quality, accuracy, and brand consistency.
Coordinate cross-functional projects, managing timelines, resources, and budgets to ensure timely delivery.
Present creative outputs to clients or internal stakeholders to obtain feedback, alignment, and approval.
Supervise the development of wireframes, mock-ups, prototypes, and other design deliverables.
Mentor and support junior creative staff to enhance skills, performance, and professional development.
Conduct quality assurance checks on all creative outputs to ensure standards are met before delivery.
Maintain and improve workflow processes to enhance efficiency within creative and operational teams.
Skills
Basic
Active listening and critical thinking for decision-making and team support.
Effective verbal and written communication for clear direction and client engagement.
Excellent time management and adaptability to manage diverse tasks and projects.
Strategic and creative thinking to develop impactful concepts.
Strong leadership and interpersonal skills to guide and motivate creative teams.
Specific
Ability to develop motion graphics and animations for digital content.
Competency in digital marketing platforms.
Expertise in graphic design, layout, composition, and visual aesthetics.
Knowledge of branding, typography, and visual storytelling principles.
Knowledge of user experience and user interface (UX/UI) design principles.
Knowledge of web design principles.
Proficiency in Adobe Creative Suite.
Proficiency in project management tools.
Proficiency in video editing tools.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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