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Major Group
2
Professionals
Sub-Major Group
25
Information and Communications Technology Professionals
Minor Group
254
Creative and Digital Content Professionals
Minor Unit Group
MASCO Code
2543-04
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Digital Designer creates and produces multimedia content, including graphics, animations, text, sound, and video, for digital platforms such as websites, social media, mobile applications, and online advertising. They combine creative design with technical skills to deliver visually engaging content that communicates messages, enhances user experience, and supports marketing or communication objectives.
Tasks
Create and edit visual content for websites, social media platforms, and digital advertisements.
Develop user-centred interface designs for websites and mobile applications based on user research and feedback.
Produce animations and motion graphics to enhance digital content and user engagement.
Develop wireframes, mock-ups, prototypes, layouts, and storyboards for web and mobile platforms.
Collaborate with creative, marketing, and development teams to deliver design solutions that meet project objectives.
Present design concepts to stakeholders for review and incorporate feedback into final outputs.
Use digital content creation tools in accordance with established design specifications and brand guidelines.
Stay updated on current trends in design, user experience, and digital marketing practices.
Skills
Basic
Adaptability to changing design briefs and project requirements.
Critical thinking to solve design challenges efficiently.
Effective communication and teamwork to collaborate across departments.
Strong understanding of visual design principles, including composition, color theory, and typography.
Time management to meet tight deadlines.
Specific
Basic knowledge in front-end technologies.
Competency in graphic design for digital and print media.
Competency in video editing for promotional and marketing materials.
Knowledge in user-centred design principles and practices.
Knowledge in web design principles, including responsive and mobile-first layouts.
Proficiency in Adobe Creative Cloud software.
Proficiency in motion graphics and basic animation techniques for multimedia content.
Proficiency in user interface and user experience design tools.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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