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MASCO Code
2543-02
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Graphics Designer creates and develops visual concepts to communicate information and ideas across print, digital and spatial media. They design layouts, illustrations and other graphic elements for advertisements, publications, branding, exhibitions and online content, ensuring visual clarity, aesthetic quality and consistency with agreed concepts and brand standards. The role involves conceptualising design solutions, translating briefs into effective visual outcomes, and coordinating with relevant stakeholders to deliver finished designs that support communication, promotional and publication objectives.
Tasks
Design visual content for print, digital, and social media platforms.
Translate client, brand, or project briefs into creative and effective visual designs.
Develop layouts and illustrations for publications, advertising, packaging, and exhibitions.
Collaborate with clients, marketing, content, and development teams to ensure cohesive design outputs.
Revise and refine designs based on feedback, usability requirements, and brand guidelines.
Prepare files and assets for print production, digital distribution, and online platforms.
Manage multiple design tasks to meet deadlines and maintain quality standards.
Research design trends and audience preferences to support creative development.
Apply digital and traditional design tools to create and optimise visual content.
Skills
Basic
Critical thinking and problem-solving skills to develop effective designs and adapt to feedback.
Effective communication and collaboration skills for teamwork, client interaction, and stakeholder engagement.
Proficiency with design tools and active learning to keep up with new techniques and industry trends.
Strong creative and visual thinking abilities, with proficiency in design principles including color theory, typography, composition, and layout.
Time management, organisational skills, and attention to detail to handle multiple projects and meet deadlines.
Specific
Ability to collaborate in design workflows with clients and cross-functional teams.
Ability to develop branding, corporate identity, and visual storytelling across media.
Knowledge in basic Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) for digital design preparation.
Knowledge in layout design, typography, colour theory, and visual composition.
Proficiency in Adobe Creative Suite.
Proficiency in digital and traditional illustration techniques.
Proficiency in motion graphics and video editing tools.
Proficiency in user interface and user experience design tools.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
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