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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
25
Information and Communications Technology Professionals
Minor Group
254
Creative and Digital Content Professionals
Unit Group
2541
Animation and Visual Effects Professionals
Minor Unit Group
MASCO Code
2541-09
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Digital Content Writer/Creator produces and manages content across digital platforms to support an organisation’s strategic goals, policies, and marketing objectives. They research topics, understand target audiences, and craft engaging content for websites, blogs, social media, and advertisements, ensuring consistency with brand messaging and enhancing audience engagement.
Tasks
Develop original content for digital platforms including websites, blogs, and social media.
Conduct research to ensure content accuracy, relevance, and alignment with brand strategies.
Collaborate with marketing, design, and other teams to conceptualise and refine content.
Plan and organise content workflows to ensure consistent and high-quality output.
Edit, proofread, and optimise content for clarity, consistency, and search engine visibility (SEO).
Use digital content creation and optimisation tools to produce and refine content.
Monitor content performance and adjust strategies based on analytics and trends.
Stay updated with digital media trends to produce timely and relevant content.
Skills
Basic
Ability to conduct research and synthesise information effectively.
Critical thinking and analytical skills.
Proficiency in widely used languages with strong reading comprehension.
Strong writing and editing skills with attention to detail.
Understanding of SEO principles and ability to meet deadlines.
Specific
Ability to adapt writing style to suit different audiences and digital platforms.
Ability to edit videos for multimedia content.
Competency in content management systems for publishing and updating digital content.
Competency in using animation tools to enhance digital storytelling.
Expertise in creative storytelling techniques for digital media.
Knowledge in HTML and web publishing practices for digital content implementation.
Proficiency in Adobe Photoshop for creating and editing visual content.
Proficiency in search engine optimisation (SEO) tools and analytics platforms to track and improve content performance.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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