eMASCO

Story Content Writer conceptualises, plans, and creates digital content across text, graphics, animation, audio, and video for animation, visual effects, new media, and digital platforms. They develop compelling narratives and visual sequences that engage audiences, translating scripts or ideas into coherent storytelling for websites, social media, advertisements, and campaigns. The role combines creative and technical skills, requiring collaboration with a director, producer, or marketing team to ensure content aligns with brand voice, objectives, and audience interests.

Tasks

Research topics, trends, and target audiences to develop story-based content.

Write original stories, character-driven narratives, or brand-focused content.

Collaborate with creative and marketing teams to ensure alignment with brand messaging.

Create storyboards or visual plans to illustrate narrative sequences and digital content flow.

Ensure consistency in voice, tone, visual style, and storytelling across platforms.

Plan and organise workflow and production pipeline to meet deadlines and quality standards.

Revise and edit stories and storyboards based on feedback to ensure quality and consistency.

Skills

Basic

Creativity in developing engaging stories and messages.

Effective communication, collaboration, and attention to detail to meet deadlines.

Reading comprehension, critical thinking, and research skills to understand and shape content.

Strong command of language with excellent grammar and writing skills.

Specific

Ability to convert complex ideas into accessible and relatable stories.

Ability to write in different tones and voices to suit multiple platforms.

Graphic design skills for creating engaging visual narratives.

Knowledge in video editing and animation techniques to support multimedia storytelling.

Proficiency in Adobe Photoshop, Toon Boom Storyboard Pro, and digital illustration software.

Proficiency in creating animatics and managing timing for visual storytelling.

Proficiency in storytelling techniques, character development, and narrative structuring.

Understanding of audience targeting, engagement metrics, and SEO strategies.

Additional Info

QUALIFICATION

Bachelor’s degree or equivalent

Related Courses

Claimable Course

e-Latih Online Course

Madani TVET Course

Minor Unit Group

2541-01

Compositor/Composite Artist

2541-02

Scriptwriter / Screenwriter

2541-03

Digital Artist

2541-04

Multimedia Designer/Artist/Animator

2541-05

Visualization Specialist

Digital Content Writer/Creator

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