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MASCO Code
2541-03
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Digital Artist creates visual artwork primarily using digital tools and technology. They produce illustrations, concept art, animation frames, visual effects, and other graphics for media including video games, films, advertising, websites, mobile applications, and social media. Their work involves collaborating with creative teams to ensure that visuals support the project’s artistic vision and intended audience.
Tasks
Conceptualise and create 2D and 3D visual content, including characters, backgrounds, and environments.
Design digital assets such as icons, banners, and user interface components for games, applications, and websites.
Produce illustrations and visual content for advertisements, promotional materials, and social media platforms.
Develop storyboards and concept visuals for animation and video production.
Apply lighting, textures, and visual effects to enhance digital scenes.
Plan and manage production workflows to ensure timely and high-quality output.
Collaborate with creative and technical teams during production processes.
Revise and refine artwork based on feedback from clients or directors.
Skills
Basic
Attention to detail and ability to create clear visual storytelling.
Critical thinking and active learning to improve creative work and solve design problems.
Effective time management and ability to handle multiple projects simultaneously.
Proficiency in written and verbal communication to understand project requirements and convey ideas clearly.
Strong foundation in art and design principles, including composition, color theory, perspective, and anatomy.
Specific
Competency in digital asset optimisation and production workflows for web, mobile, and multimedia platforms.
Competency in digital sculpting and conceptual visualisation techniques.
Familiarity with game engines for interactive content development.
Knowledge in User Interface (UI) and User Experience (UX) design principles.
Proficiency in 3D modelling, rendering, and animation using various graphics software applications.
Proficiency in graphic design composition, layout design, and matte painting techniques.
Proficiency in motion graphics and animation using various software applications.
Proficiency in various digital art software for digital illustration and concept art.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
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