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MASCO Code
2513-03
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Social Media Designer creates and manages visual content for digital platforms, including graphics, animations, and videos, to enhance audience engagement and support marketing objectives. They conceptualise and produce multimedia materials tailored to social media and web platforms, ensuring content is visually compelling and aligned with brand guidelines. They collaborate with marketing and content teams to support campaign development, monitor content performance, and refine visual assets for maximum reach and impact.
Tasks
Design and produce engaging multimedia content for social media platforms to enhance audience engagement and support marketing objectives.
Collaborate with marketing and content teams to plan and align social media content and campaigns.
Ensure brand consistency across all social media visuals and multimedia materials.
Stay updated on social media trends, content formats, and platform requirements to optimise content effectiveness.
Analyse the performance of visual content and refine designs to improve reach and impact.
Assist in planning digital media campaigns and coordinating design workflows for content production.
Skills
Basic
Creative thinking and attention to detail.
Critical thinking and problem-solving skills.
Effective communication, collaboration, and time management.
Proficiency in using graphic design tools such as Adobe Photoshop, Illustrator, and Canva.
Understanding of social media platforms and effective visual content strategies.
Specific
Proficiency in User Interface and User Experience (UI/UX) design tools to create user-friendly and visually engaging digital content.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
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