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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
25
Information and Communications Technology Professionals
Minor Group
251
Software and Application Developers and Analysts
Unit Group
2511
Computer Systems Analysts
Minor Unit Group
MASCO Code
2511-07
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Digital Analyst analyses data from websites, mobile applications, search platforms and other digital channels to evaluate online performance and user behaviour. The role involves collecting and interpreting digital marketing data, assessing campaign effectiveness including paid search activities, and identifying trends, weaknesses and opportunities to optimise visibility, engagement and return on investment. They support evidence-based decision-making by providing insights that improve digital strategies and overall organisational performance.
Tasks
Gather and analyse data from websites, mobile applications, and digital marketing campaigns, and monitor digital performance metrics such as traffic, engagement, and conversions using analytics tools.
Evaluate, plan, implement, and optimise digital marketing and search engine marketing campaigns, including keyword research, competitor analysis, bidding strategies, and budget allocation.
Prepare analytical reports, dashboards, and actionable insights to support strategic decision-making and improve digital marketing performance.
Identify inefficiencies in digital campaigns, systems, and processes, and recommend improvements based on data analysis and digital trends.
Collaborate with marketing, content, design, and information technology teams to enhance digital initiatives and campaign outcomes.
Skills
Basic
Ability to analyse and interpret digital data accurately.
Attention to detail in handling complex datasets and campaigns.
Critical thinking and problem-solving to support decision-making.
Strong written and verbal communication, including presentation skills.
Teamwork and collaboration with cross-functional teams.
Specific
Ability to interpret, report, and visualise data insights.
Knowledge in digital user experience metrics and conversion rate optimisation strategies.
Proficiency in digital marketing campaign tracking, optimisation, and A/B testing.
Proficiency in SQL and database tools for data querying.
Proficiency in tag management tools for tracking and conversion setup.
Proficiency in web and digital analytics tools, and search engine optimisation (SEO) and search engine advertising (SEA) platforms.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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