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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Minor Group
243
Sales, Marketing and Public Relations Professionals
Unit Group
2432
Public Relations Professionals
Minor Unit Group
MASCO Code
2432-07
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Corporate Strategy Executive develops and implements strategic initiatives to support the long-term growth and success of the organisation. This role involves analysing market trends and internal operations, identifying opportunities for improvement, and providing insights to inform business strategies. They work closely with senior leadership to ensure that strategic plans align with organisational objectives and optimise decision-making and customer engagement.
Alternative Titles
Customer Insight Analyst
Customer Relationship Management (CRM) Technical or Functional Consultant
Tasks
Conduct market, competitor, and customer research to identify strategic trends, opportunities, and insights.
Analyse customer, market, and operational data to support business strategy and decision-making.
Prepare and present strategic proposals, reports, and data-driven recommendations to senior management.
Monitor the performance of projects and initiatives to ensure alignment with organisational goals.
Collaborate with internal departments, including marketing, product, finance, and operations, to implement strategic initiatives.
Track customer satisfaction and feedback to support improvements in customer engagement and experience.
Create dashboards, visualisations, and presentation materials to communicate insights and strategies effectively.
Skills
Basic
Attention to detail to ensure accuracy in analysis and decision-making.
Clear verbal and written communication to convey insights and strategic plans effectively.
Effective time management to prioritise tasks and meet deadlines.
Interpersonal and collaboration skills to work effectively with teams and management.
Strong analytical and critical thinking to assess data and resolve strategic challenges.
Specific
Ability to coordinate cross-functional implementation of strategic initiatives across departments.
Ability to map and improve customer journeys to support customer engagement.
Competency in corporate reporting and presentation of strategic findings to senior management and stakeholders.
Competency in customer data segmentation and insight generation.
Knowledge in business strategy development and strategic planning.
Knowledge in strategic analysis frameworks.
Proficiency in data analysis and visualisation.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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