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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Minor Group
243
Sales, Marketing and Public Relations Professionals
Unit Group
2432
Public Relations Professionals
Minor Unit Group
MASCO Code
2432-02
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Tourism Officer is responsible for promoting and developing tourism activities at regional or national levels. They plan and implement strategies to market destinations, organise events to attract visitors, and collaborate with government agencies and private stakeholders to execute tourism policies and campaigns. Their work aims to enhance visitor experiences and support the economic growth of the area by increasing tourism inflow.
Tasks
Promote tourist destinations through tourism marketing campaigns and promotional activities.
Conduct surveys and research to analyse tourist preferences, behaviour, and trends.
Organise and coordinate cultural, recreational, and tourism promotional events.
Liaise and coordinate with hotels, tour operators, and tourism stakeholders to support tourism activities.
Provide accurate guidance, information, and assistance to visitors on tourism services and destinations.
Monitor, evaluate, and report on the effectiveness of tourism initiatives and recommend improvements.
Maintain and update tourism-related website content and digital platforms.
Prepare and supervise the production of tourism publicity materials, including brochures, videos, and promotional photographs.
Skills
Basic
Ability to work collaboratively and manage administrative tasks efficiently.
Critical thinking and problem-solving skills.
Customer service orientation.
Strong communication and interpersonal skills.
Time management and organisational abilities.
Specific
Competency in conducting tourism market research and analysing tourism data.
Competency in developing and implementing tourism programmes and initiatives.
Competency in planning and coordinating tourism events and promotional activities.
Knowledge in local culture, heritage, and tourism trends.
Knowledge in tourism marketing and destination branding.
Proficiency in digital marketing tools and systems for tourism promotion.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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