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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Minor Group
243
Sales, Marketing and Public Relations Professionals
Unit Group
2432
Public Relations Professionals
Minor Unit Group
MASCO Code
2432-01
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Public Relations Executive is responsible for developing, managing, and maintaining a favourable public image for an organisation. This includes creating and implementing communication strategies, handling media relations, coordinating events, managing corporate social responsibility initiatives, and overseeing consistent branding and messaging across internal and external channels. The role aims to enhance the organisation’s reputation and build positive relationships with stakeholders such as the media, customers, employees, investors, and the public.
Alternative Titles
Public Relations Officer
Corporate Affairs Executive
Corporate Communication Executive
Media Planner
Tasks
Develop, implement, and evaluate public relations and corporate communication campaigns aligned with organisational objectives and target audiences.
Write, edit, and distribute press releases, speeches, articles, newsletters, annual reports, and other publicity materials.
Manage relationships with media professionals, journalists, and key stakeholders to support communication objectives.
Plan, organise, and oversee events such as press conferences, exhibitions, and product launches.
Manage digital content across websites and social media platforms to enhance audience engagement and brand consistency.
Handle crisis communication and coordinate responses with relevant teams and stakeholders.
Monitor, analyse, and report on the effectiveness of communication initiatives and media coverage using performance metrics.
Support internal communications and corporate social responsibility (CSR) initiatives to strengthen organisational reputation.
Skills
Basic
Analytical and research skills with attention to detail and accuracy.
Effective interpersonal, networking, and collaboration skills.
Proficiency in Microsoft Office and familiarity with basic office software and social media tools.
Strong organisational, time management, and coordination abilities.
Strong verbal and written communication skills in widely used languages.
Specific
Ability to use analytics and performance measurement tools to evaluate communication effectiveness.
Competency in corporate communication and brand messaging consistency across multiple platforms.
Knowledge in corporate social responsibility (CSR) initiatives and stakeholder engagement practices.
Knowledge in public relations and media campaign management, including crisis communication strategies.
Proficiency in content creation and management for digital platforms, social media, and press materials.
Proficiency in event planning and coordination for public relations activities and programmes.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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