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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Minor Group
243
Sales, Marketing and Public Relations Professionals
Unit Group
2431
Advertising and Marketing Professionals
Minor Unit Group
MASCO Code
2431
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Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns and develop market opportunities for new and existing goods and services.
Starting Basic Salary
Yearly Increment
Minimum 6% Yearly
Tasks
Planning, implementing and monitoring various business activities.
Reporting on customer feedback and requirements to manufacturers.
Developing and devising creative ideas for an advertising campaign for a brand or business.
Advising clients on how, when and where to spend their advertising budgets.
Providing direct, creative and strategic communication with the target audience, e.g. direct mail and direct response radio advertising.
Interacting with the media.
Enhancing knowledge and coordinating work performance.
Performing related tasks.
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