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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Unit Group
2431
Advertising and Marketing Professionals
Minor Unit Group
MASCO Code
2431-04
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Product Specialist is responsible for managing and promoting a specific product within a market, combining technical expertise, market analysis, and customer insight to ensure the product meets quality standards and market demands. They support sales and marketing initiatives, provide technical guidance and product evaluations, and offer feedback to drive improvements and enhance overall customer satisfaction. The role integrates product assessment, compliance checks, and continuous support to optimise performance and market impact.
Tasks
Support the achievement of sales targets for assigned product lines through product expertise and customer support.
Conduct product demonstrations and provide technical guidance to clients.
Prepare technical proposals, product documentation, and client reports.
Analyse market trends and customer feedback to support product strategies and improvements.
Support product launches, promotional activities, and advertising campaigns to enhance market visibility.
Respond to customer enquiries, diagnose technical issues, and coordinate solutions with engineering teams.
Maintain accurate technical knowledge and product content, and ensure compliance with relevant guidelines.
Coordinate timely product availability and advise clients on product implementation strategies.
Skills
Basic
Analytical thinking and problem-solving abilities to assess market trends, product performance, and troubleshoot issues.
Attention to detail, active listening, and emotional resilience to understand customer needs and handle sensitive content.
Effective time management and organisational skills to handle multiple tasks and deadlines.
Proficiency in Microsoft Office applications and basic business tools for reporting and documentation.
Strong communication and interpersonal skills for engaging with clients, teams, and stakeholders.
Specific
Ability to deliver product training, demonstrations, and presentations to clients and internal teams.
Ability to implement sales strategies to support product performance and market growth.
Competency in coordinating product availability and related fulfilment requirements.
Competency in market and business analysis to identify trends, opportunities, and competitor activities.
Knowledge in customer behaviour and consumer trend analysis for product decision-making.
Knowledge in product lifecycle management and sales operations support.
Knowledge in technical product features, applications, and industry requirements.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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