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Major Group
2
Professionals
Sub-Major Group
24
Business and Administration Professionals
Unit Group
2431
Advertising and Marketing Professionals
Minor Unit Group
MASCO Code
2431-02
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Marketing Executive develops and coordinates advertising and marketing strategies to promote a product or service and enhance brand presence. They conduct market research, identify new business and market opportunities, and plan campaigns across traditional, digital, and social media channels. The role may also involve supporting sales processes, generating leads, and collaborating with internal teams to ensure effective delivery of marketing and business objectives.
Tasks
Develop and coordinate integrated advertising and marketing campaigns across traditional, digital, and social media channels.
Manage digital marketing activities, including social media, online advertising, and marketing content execution.
Conduct market research and analyse consumer and market trends to identify marketing and business opportunities.
Develop and implement advertising and promotional activities to support product or service visibility.
Provide recommendations on marketing approaches and campaign effectiveness to support client or business needs.
Coordinate with sales, product, and internal teams to ensure effective delivery of marketing and business objectives.
Monitor, evaluate, and report on campaign performance, customer feedback, and market response.
Support lead generation and the identification of new business opportunities through marketing activities.
Plan and organise promotional events, product launches, or collaborations to enhance brand presence.
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SALES & MARKETING ADMINISTRATION (LEVEL 4) (Level 4)
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SALES & MARKETING MANAGEMENT (LEVEL 5) (Level 5)
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ADMINISTRATIVE MANAGEMENT (LEVEL 5) (Level 5)
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MONEY SERVICES BUSINESS MANAGEMENT (LEVEL 5) (Level 5)
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DIGITAL MARKETING PLANNING & IMPLEMENTATION (LEVEL 4) (Level 4)
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CRUISE SERVICES SALES AND MARKETING (LEVEL 3) (Level 3)
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SUPERVISORY (Level )
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HALAL PRODUCT COMPLIANCES (Level )
Skills
Basic
Creativity and analytical skills to develop, implement, and evaluate marketing initiatives.
Critical thinking and problem-solving skills for strategy and decision-making.
Interpersonal and teamwork abilities to engage effectively with stakeholders.
Organisational and time management skills to handle multiple tasks and campaigns.
Strong verbal and written communication skills.
Specific
Ability to support lead generation, client engagement, and marketing coordination with sales objectives.
Competency in content coordination, digital campaign execution, and performance tracking across marketing channels.
Knowledge in digital advertising, social media promotion, and integrated marketing communications.
Knowledge in market research, consumer trend analysis, and opportunity assessment to support marketing decisions.
Proficiency in Customer Relationship Management (CRM) systems for lead management, client engagement, and sales coordination.
Proficiency in digital marketing tools and platforms, social media platforms, and marketing automation software.
Proficiency in graphic design and creative software for marketing content development.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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