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Major Group
2
Professionals
Sub-Major Group
21
Science and Engineering Professionals
Unit Group
2166
Graphic and Multimedia Designers
Minor Unit Group
MASCO Code
2166-02
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Poster Designer creates and produces visually compelling posters for marketing, educational, informational, or artistic purposes. They develop designs that effectively communicate messages to target audiences, supporting branding and promotional efforts. The role involves combining creative design with communication objectives, collaborating with marketing teams, art directors, and clients, and overseeing production to ensure quality and consistency.
Tasks
Develop design concepts and layouts for posters based on client briefs and marketing objectives.
Consult with clients to determine design requirements, messaging, and target audience.
Select colours, images, typography, and visual elements to achieve the intended design impact.
Create and edit poster designs using graphic design software for print and digital distribution.
Ensure designs comply with brand guidelines and campaign objectives.
Revise and refine designs based on client or stakeholder feedback.
Prepare final artwork and files to ensure high-quality output for print or digital use.
Coordinate with printers, production teams, and digital marketing teams to ensure accurate production and delivery.
Research design trends and visual styles to maintain relevant and effective poster designs.
Produce mock-ups or sample designs for review and approval prior to final production.
Skills
Basic
Attention to detail to ensure accuracy and quality of work.
Communication skills to understand client needs and present ideas effectively.
Creativity to develop innovative and visually compelling designs.
Critical thinking for problem-solving and informed decision-making in design.
Time management to meet deadlines and handle multiple projects.
Specific
Ability to create visually compelling and balanced poster compositions.
Ability to produce high-quality poster designs suitable for various applications and contexts.
Competency in illustration techniques to enhance poster design elements.
Knowledge in print production processes and digital output formats.
Knowledge in typography, layout design, and colour theory for effective visual communication.
Knowledge in visual hierarchy principles to guide viewer attention.
Proficiency in graphic design software.
Additional Info
QUALIFICATION
Diploma or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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