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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
21
Science and Engineering Professionals
Minor Group
215
Electrotechnology Engineers
Unit Group
2153
Telecommunications Engineers
Minor Unit Group
MASCO Code
2153-04
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Communication Scientist researches and applies principles of effective communication to plan, develop, and implement strategic initiatives that convey an organisation’s messages to internal and external stakeholders. They manage media relations, corporate communications, and public relations campaigns, ensuring consistency across traditional and digital channels, while supporting brand positioning, strengthening stakeholder relationships, and enhancing public perception.
Tasks
Conduct research on audience perceptions to plan and develop strategic communication initiatives.
Prepare press releases, speeches, articles, and internal announcements to support organisational objectives.
Liaise with journalists and media representatives to promote positive media coverage.
Manage communications during crises to protect the organisation’s reputation.
Plan and coordinate events, including press conferences and stakeholder briefings.
Evaluate communication effectiveness using feedback, surveys, and media analytics.
Advise internal teams on communication strategies to ensure effective and consistent messaging.
Collaborate with cross-functional teams to ensure consistent branding and messaging.
Support public relations campaigns and strengthen stakeholder relationships.
Skills
Basic
Ability to produce clear and structured business writing.
Adaptability and critical thinking to handle dynamic communication issues.
Attention to detail to ensure consistency and accuracy in messaging.
Interpersonal and collaboration skills for engaging with teams and partners.
Strong verbal and written communication skills.
Specific
Ability to manage media relations and understand the media landscape.
Ability to plan and coordinate media events and stakeholder engagement activities.
Competency in crisis communication and reputation risk assessment.
Competency in digital communication and social media strategy.
Competency in managing internal communication platforms and portals.
Proficiency in cloud-based platforms for digital collaboration and communication content management.
Proficiency in using analytics tools to evaluate communication effectiveness.
Proficiency in writing and editing press releases, speeches, and corporate communication materials.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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