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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
2
Professionals
Sub-Major Group
21
Science and Engineering Professionals
Minor Group
214
Engineering Professionals (Excluding Electrotechnology)
Unit Group
2141
Industrial and Production Engineers
Minor Unit Group
MASCO Code
2141-04
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Communication Analyst plans, coordinates, and implements organisational communication initiatives to ensure effective internal and external engagement aligned with corporate objectives and brand positioning. They develop strategies to improve information flow, stakeholder engagement, and message consistency across platforms, while overseeing communication activities and collaborating with internal teams and external stakeholders to support the organisation’s communication goals.
Tasks
Develop and implement communication strategies and plans aligned with organisational goals across relevant channels.
Manage social media, digital content, and the organisation’s online communication presence.
Monitor public perception and advise on media and external communication matters.
Coordinate internal communications to ensure clear, consistent, and timely information flow.
Prepare and present reports, briefings, and presentations on communication activities and outcomes.
Train staff on communication processes, standards, and good practices.
Collaborate with management and stakeholders to develop communication guidelines and strengthen public outreach.
Skills
Basic
Apply strong analytical skills using data analysis tools.
Demonstrate excellent written and verbal communication.
Maintain attention to detail and manage projects effectively.
Practice active listening and critical thinking.
Understand communication principles and apply reading comprehension.
Specific
Ability to develop communication guidelines and support consistent organisational messaging.
Ability to support efficient communication workflows using appropriate digital and automation tools.
Competency in media relations and press communication.
Proficiency in analysing communication and social media data to evaluate communication effectiveness.
Proficiency in communication strategy development and implementation.
Proficiency in content creation, editing, and management across communication platforms.
Proficiency in digital communication tools and online communication platforms.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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