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Major Group
1
Managers
Sub-Major Group
16
Services Managers
Minor Group
162
Other Services Managers
Unit Group
1621
Sports and Recreation Centre Managers
Minor Unit Group
MASCO Code
1621-01
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Travel Agency Manager oversees the daily operations of travel agencies, managing staff and coordinating activities to ensure efficient service delivery. They plan, organise, and promote travel packages and tourist services, develop marketing strategies, maintain client and partner relationships, manage budgets and financial planning, and ensure compliance with industry regulations.
Tasks
Manage daily operations and supervise staff performance.
Develop and implement marketing and sales strategies to grow the business.
Plan and organise tour itineraries, considering routes, destinations, and client preferences.
Ensure customer satisfaction and address complaints or service issues.
Build and maintain relationships with clients, online travel agencies, and travel partners.
Identify and pursue business opportunities within the travel industry.
Evaluate service quality and implement improvements to tours and operations.
Oversee the provision of travel advice and assistance with permits, visas, and documentation.
Monitor industry trends and adjust business strategies accordingly.
Skills
Basic
Customer service orientation, including active listening, to understand client needs and ensure service quality.
Leadership and team management skills to guide, supervise and support staff.
Organisational and time management skills to manage multiple tasks and travel arrangements efficiently.
Social awareness and professionalism in handling client relations and workplace interactions.
Strong communication and interpersonal skills to engage effectively with clients, suppliers and staff.
Specific
Ability in monitoring and evaluating marketing campaign performance.
Knowledge of analysing market trends and adjusting business strategies accordingly.
Knowledge of budget preparation and financial management to optimise expenses and profitability.
Knowledge of forecasting demand, revenue, and occupancy for travel products and services.
Knowledge of managing office operations and accommodation partnerships for operational efficiency.
Proficiency in developing and implementing sales and marketing strategies for travel services.
Proficiency in managing customer relationships using Customer Relationship Management (CRM) systems and relevant software tools.
Proficiency in staff recruitment, training, and team leadership within travel operations.
Proficiency in utilising online travel agency (OTA) platforms for bookings and promotions.
Skill in negotiating contracts and managing vendor or partner agreements.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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