eMASCO

Social Media Manager develops and implements strategies to manage and enhance an organisation’s presence across social media platforms. They create engaging content, monitor audience interaction, analyse performance data, and adjust campaigns to achieve communication and marketing objectives, working closely with marketing teams while keeping up with current trends and best practices.

Tasks

Develop and implement social media strategies aligned with organisational marketing objectives.

Create, curate, and manage engaging digital content across social media platforms.

Monitor and analyse social media performance to optimise campaigns and audience engagement.

Manage daily social media operations, including responding to customer interactions while maintaining brand consistency.

Plan, direct, and coordinate social media advertising and promotional activities.

Manage paid social media campaigns and evaluate return on investment.

Collaborate with internal teams to ensure consistent brand messaging and communication.

Oversee social media team members, including training and performance monitoring.

Skills

Basic

Ability to collaborate and coordinate with cross-functional teams.

Critical and creative thinking to plan, evaluate, and improve social media content and decisions.

Effective time management and organisational skills to manage multiple platforms and deadlines.

Problem-solving and crisis management skills to address negative feedback and public relations issues.

Strong written and verbal communication skills for content development and stakeholder engagement.

Specific

Knowledge of budget management and resource allocation for digital campaigns.

Knowledge of influencer marketing and brand collaboration strategies.

Knowledge of paid social media advertising and campaign management.

Knowledge of search engine optimisation (SEO) and search engine marketing (SEM) techniques.

Knowledge of social media analytics tools and performance measurement metrics.

Knowledge of social media strategy development and digital marketing frameworks.

Proficiency in digital content creation and editing tools, including Canva and Adobe Photoshop.

Additional Info

QUALIFICATION

Bachelor’s degree or equivalent

Related Courses

Claimable Course

e-Latih Online Course

Minor Unit Group

General Affairs Manager

1222-03

Display Manager

1222-04

Customer Service Manager

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