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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1222
Advertising and Public Relations Managers
Minor Unit Group
MASCO Code
1222-03
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Display Manager plans, organises, and oversees the design and implementation of product displays in retail environments. They ensure visual merchandising, promotional displays, and product placement are attractive, coherent, and aligned with brand guidelines, working closely with marketing teams, designers, and store managers to enhance the customer experience and drive sales. The role also includes coordinating with suppliers, managing display inventory, and maintaining overall store presentation.
Tasks
Supervise and coordinate the implementation of visual displays across store locations.
Collaborate with design teams to support the development of display layouts and concepts.
Monitor customer traffic and sales data to assess the effectiveness of display placement.
Manage relationships with suppliers for display materials and promotional items.
Conduct regular audits to ensure displays are up to date and visually consistent.
Provide guidance to retail staff on visual merchandising practices and display standards.
Manage, schedule, and monitor display team operations and activities.
Control expenditures and ensure efficient use of display materials and resources.
Skills
Basic
Clear communication and interpersonal skills for coordination with teams and stakeholders.
Critical thinking and problem-solving skills to address display-related issues.
Project and time management skills to manage multiple display tasks effectively.
Social perceptiveness and active listening to understand team and customer needs.
Strong attention to detail and aesthetic judgement in display presentation.
Specific
Knowledge of budgeting and cost control for display operations.
Knowledge of consumer behaviour in retail environments.
Knowledge of display inventory management and resource coordination.
Knowledge of visual merchandising techniques and display standards.
Proficiency in space planning and design software (e.g., Adobe Creative Suite).
Additional Info
QUALIFICATION
Diploma or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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