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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1222
Advertising and Public Relations Managers
Minor Unit Group
MASCO Code
1222-01
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Advertising Manager plans, organises, directs, and coordinates advertising and public relations activities for organisations or clients. They develop and implement advertising strategies, manage campaigns across media platforms, oversee budgets, and track performance to ensure alignment with organisational objectives. The role involves collaborating with marketing, sales, and product teams to promote products, services, or brands effectively.
Tasks
Plan, direct, and coordinate advertising and public relations activities.
Develop and implement advertising strategies and campaigns tailored to target audiences.
Collaborate with internal teams and external partners to ensure effective campaign delivery.
Conduct market research to analyse consumer behaviour and market trends.
Oversee the design and production of advertisements across print, digital, and broadcast platforms.
Manage advertising budgets and allocate resources to maximise return on investment.
Negotiate advertising agreements with media organisations, agencies, and partners.
Analyse campaign performance data and optimise strategies based on insights.
Ensure advertising messages align with brand identity and organisational objectives.
Skills
Basic
Analytical skills to assess advertising campaign performance and support data-driven decisions.
Attention to detail to ensure advertising materials comply with required standards and specifications.
Critical thinking and decision-making skills to address issues and guide advertising strategies.
Project management skills to plan, coordinate, and manage multiple advertising campaigns concurrently.
Strong communication and interpersonal skills to engage effectively with internal and external stakeholders.
Specific
Knowledge of advertising budget management and return on investment analysis.
Knowledge of advertising strategy development and campaign planning.
Knowledge of brand management and integrated marketing communications.
Knowledge of market research and consumer behaviour analysis.
Knowledge of media planning and buying strategies across multiple channels.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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