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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1221
Sales and Marketing Managers
Minor Unit Group
MASCO Code
1221-03
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Shopping Centre/Outlet/Branch Manager is responsible for the overall management and daily operations of a shopping centre, outlet, or branch. The manager oversees staff recruitment, training, supervision, and performance evaluation, while managing sales, inventory, customer service, facilities, and financial performance. The manager’s role includes coordinating business activities, ensuring operational efficiency, maintaining tenant or client relationships, implementing policies, and driving profitability and customer satisfaction.
Tasks
Oversee daily operations to ensure the efficient functioning of the shopping centre, outlet, or branch.
Plan, direct, and coordinate business activities, including sales, marketing, and promotional programmes.
Manage and supervise staff, including recruitment, training, and performance management.
Monitor and control budgets, expenditures, and resource utilisation to maximise profitability.
Ensure compliance with company policies, health and safety regulations, and legal requirements.
Handle customer and tenant issues, including complaints, and maintain positive relationships.
Negotiate and manage contracts with service providers, contractors, and vendors.
Prepare and submit reports on performance indicators, sales, and operational outcomes.
Identify and pursue business development opportunities to improve market position and increase revenue.
Skills
Basic
Customer service orientation to build and maintain effective relationships with tenants and customers.
Leadership and people management skills to lead teams, manage conflicts, and motivate staff.
Problem-solving and critical thinking skills to resolve operational and customer service issues.
Strong verbal and written communication skills for dealing with tenants, customers, suppliers, and management.
Time management and organisational skills to prioritise tasks and manage multiple responsibilities.
Specific
Knowledge of contract and vendor management in retail or commercial settings.
Knowledge of facilities management, including maintenance, security, and safety compliance.
Knowledge of financial analysis, budgeting, KPI monitoring, and sales forecasting.
Knowledge of marketing and promotional strategies in retail environments.
Knowledge of regulatory compliance for retail and commercial property operations.
Knowledge of retail and shopping centre operations, including lease administration and commercial performance management.
Knowledge of sales strategies, merchandising, and tenant or branch performance management.
Proficiency in retail systems and tools, including POS and CRM systems.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
MASCO
Hi, I can assist you with questions related to the Malaysia Standard Classification of Occupations (MASCO).
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