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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1221
Sales and Marketing Managers
Minor Unit Group
MASCO Code
1221-02
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Product Manager oversees the full lifecycle of a product or product line, from development and launch to optimisation and phase-out. They coordinate cross-functional teams—including production, quality, regulatory compliance, supply chain, engineering, marketing, and sales—to ensure products meet market demand, business objectives, and customer expectations. The role involves monitoring product performance, managing production schedules and specifications, ensuring compliance with safety and regulatory standards, and making data-driven decisions to enhance competitiveness, efficiency, and operational effectiveness.
Tasks
Identify product opportunities, conduct market research, and develop product requirements based on business needs.
Collaborate with engineering, marketing, sales, and design teams to support product development and launch activities.
Manage the product lifecycle from development through to launch and continuous improvement.
Analyse competitor products and customer feedback to ensure alignment with market needs.
Establish and monitor key performance indicators to evaluate product performance.
Develop and maintain product documentation, including specifications and user guidance materials.
Oversee product budgets and ensure delivery within allocated resources and timelines.
Coordinate product-related activities across the organisation and represent the function in internal and external engagements.
Skills
Basic
Analytical thinking to analyse data, identify trends, and support informed decision-making.
Communication skills to collaborate effectively with teams, stakeholders, and customers.
Critical thinking and active learning to address complex problems and adapt to change.
Leadership and team management to guide and coordinate cross-functional teams.
Project management skills to manage timelines, budgets, and resources efficiently.
Specific
Knowledge of Agile methodologies, including Scrum and Kanban.
Knowledge of customer experience principles and basic UX/UI concepts.
Knowledge of demand forecasting and sales planning methods.
Knowledge of market research and competitive analysis techniques.
Knowledge of product lifecycle management and product development processes.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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