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Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
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Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
122
Sales, Marketing and Development Managers
Unit Group
1221
Sales and Marketing Managers
Minor Unit Group
MASCO Code
1221-01
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Sales and Marketing Manager plans, directs, and coordinates an organisation’s sales and marketing activities to drive business growth and enhance market presence. The manager develops and implements strategies for sales, brand management, and marketing campaigns, oversees performance analysis, customer engagement, and market research, and manages a team to achieve targets. The manager’s role involves aligning marketing and sales initiatives with business objectives, maintaining strong client and stakeholder relationships, and optimising resources to improve profitability and brand positioning.
Tasks
Develop and implement integrated sales and marketing strategies to achieve business objectives and revenue targets.
Lead and manage sales and marketing teams, including recruitment, training, and performance development.
Plan, coordinate, and oversee sales and marketing campaigns and programmes.
Conduct market research and analyse market trends, consumer behaviour, and competitor activities to inform strategies.
Manage relationships with key clients, partners, agencies, and vendors to support business growth.
Prepare, monitor, and control budgets for sales, marketing, and brand initiatives.
Analyse and report on campaign performance, sales data, return on investment, and key performance indicators.
Collaborate with cross-functional teams, including product and customer service, to ensure alignment of strategies and messaging.
Oversee the development of marketing and brand materials, including digital and traditional communications.
Ensure all sales and marketing activities comply with legal, ethical, and organisational standards.
Skills
Basic
Analytical and critical thinking skills to interpret sales and marketing data and support decision-making.
Leadership and team management skills to lead, motivate, and coordinate cross-functional teams.
Negotiation and persuasion skills to support sales objectives and build productive business relationships.
Project and time management skills to manage multiple campaigns, priorities, and deadlines effectively.
Strong written and verbal communication skills to present marketing strategies, engage stakeholders, and prepare reports.
Specific
Knowledge of brand development, brand positioning, and reputation management.
Knowledge of budgeting and financial management for sales and marketing functions.
Knowledge of customer relationship management (CRM) systems and sales pipeline management.
Knowledge of digital marketing techniques, including SEO, SEM, social media, and online advertising.
Knowledge of integrated sales and marketing strategy development across B2B and B2C markets.
Knowledge of market research, consumer behaviour analysis, and competitive intelligence.
Knowledge of multi-channel marketing campaign planning and performance analysis.
Knowledge of sales and marketing data analysis, forecasting, and key performance indicators.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
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