Old Version
Introduction Of MASCO Structure Of Classification Starting Salary Guidelines
Index Job Directory Publication
Agency Login
BM EN
Recent Searches
Major Group
1
Managers
Sub-Major Group
12
Administrative and Commercial Managers
Minor Group
121
Business Services and Administration Managers
Unit Group
1214
Business Services Managers
Minor Unit Group
MASCO Code
1214-05
Compare
Business and Product Development Manager plans, directs and coordinates business development, sales and product-related activities to drive organisational growth and market positioning. The role focuses on identifying and developing new market opportunities, shaping and managing product or service offerings across their lifecycle, and strengthening the business portfolio through strategic planning, innovation and operational improvement. It involves analysing market and competitive conditions and working across functions to ensure that business and product strategies are aligned with organisational objectives and sustainable growth.
Tasks
Develop and implement business and product strategies, as well as business models, aligned with organisational objectives.
Conduct market research to identify customer needs, market trends, and potential business opportunities.
Identify and pursue new business opportunities, markets, and customer segments.
Manage the product lifecycle from concept development through to launch and post-launch evaluation.
Plan, direct, and coordinate business development, sales, and marketing activities.
Build and maintain relationships with clients, partners, and stakeholders to expand market presence.
Negotiate business agreements, partnerships, and contracts to achieve commercial objectives.
Collaborate with cross-functional teams to support product positioning, branding, and promotional activities.
Monitor market trends, competitor activities, and product performance to support strategic decision-making.
Prepare and present business development plans, reports, and performance updates to senior management.
Skills
Basic
Analytical and critical thinking skills to identify opportunities and solve business challenges.
Negotiation and relationship management skills to build and maintain business partnerships.
Project coordination and management skills to monitor progress and manage multiple tasks.
Strong communication and interpersonal skills to engage clients and collaborate with teams.
Time management and organisational skills to handle multiple projects effectively.
Specific
Knowledge of business and product development strategies and business model frameworks.
Knowledge of customer relationship management (CRM) systems and business analytics tools.
Knowledge of financial analysis for product profitability and investment evaluation.
Knowledge of market research, customer segmentation, and competitive analysis techniques.
Knowledge of product lifecycle management and product development processes.
Knowledge of risk management and mitigation strategies.
Pengetahuan mengenai strategi pembangunan perniagaan dan produk serta rangka kerja model perniagaan.
Additional Info
QUALIFICATION
Bachelor’s degree or equivalent
Related Courses
Claimable Course
e-Latih Online Course
Madani TVET Course
Compare (/2)
View Comparison

📌 NOTICE 📌

Welcome to the new version of the e-MASCO Portal.

This portal is currently being enhanced and upgraded by the Ministry of Human Resources (MOHR). At present, the portal content is based on MASCO 2020, and the updated version is expected to be fully completed by the first quarter of 2026. Some information and functions may still be in the testing phase. We greatly appreciate any feedback and suggestions from users to help improve the features and content of this portal. Please share your views through the Feedback page.