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SPECIFIC SKILLS
Specific skills is defined as a skill relating to a specific task or situation. It involves both understanding and proficiency in such specific activity that involves methods, processes, procedures, or techniques.
code Title
1221-03
Knowledge of regulatory compliance for retail and commercial property operations.
1221-04
Knowledge of digital marketing and search engine optimisation (SEO) strategy development.
1221-04
Knowledge of search engine algorithms, ranking factors, and SEO best practices.
1221-04
Proficiency in SEO and web analytics tools (e.g. Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
1221-04
Knowledge of website performance analysis and search traffic metrics.
1221-04
Knowledge of market analysis, campaign performance evaluation, and user behaviour analytics.
1221-05
In-depth knowledge of licensing and intellectual property laws.
1221-05
Knowledge of contract drafting, review, and negotiation in licensing agreements.
1221-05
Knowledge of financial modelling for royalty structures and licensing fees.
1221-05
Knowledge of legal and financial risk assessment in licensing activities.
1221-05
Knowledge of industry-specific licensing practices and regulatory requirements.
1221-05
Knowledge of market trend analysis for licensing opportunities.
1221-05
Knowledge of data governance and management of licensing information.
1222-01
Knowledge of advertising strategy development and campaign planning.
1222-01
Knowledge of media planning and buying strategies across multiple channels.
1222-01
Knowledge of market research and consumer behaviour analysis.
1222-01
Knowledge of advertising budget management and return on investment analysis.
1222-01
Knowledge of brand management and integrated marketing communications.
1222-02
Knowledge of facilities management, including office space and equipment management.
1222-02
Knowledge of procurement processes and vendor management.
1222-02
Knowledge of contract administration and service agreement management.
1222-02
Knowledge of budgeting and financial resource control for administrative functions.
1222-02
Knowledge of workplace health, safety, and regulatory compliance requirements.
1222-02
Knowledge of event planning and coordination for corporate activities.
1222-02
Knowledge of human resource administrative processes, including onboarding and employee welfare.
1222-03
Knowledge of visual merchandising techniques and display standards.
1222-03
Proficiency in space planning and design software (e.g., Adobe Creative Suite).
1222-03
Knowledge of consumer behaviour in retail environments.
1222-03
Knowledge of display inventory management and resource coordination.
1222-03
Knowledge of budgeting and cost control for display operations.

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Welcome to the new version of the e-MASCO Portal.

This portal is currently being enhanced and upgraded by the Ministry of Human Resources (MOHR). At present, the portal content is based on MASCO 2020, and the updated version is expected to be fully completed by the first quarter of 2026. Some information and functions may still be in the testing phase. We greatly appreciate any feedback and suggestions from users to help improve the features and content of this portal. Please share your views through the Feedback page.